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What Are Promotional Products?
Publish: 2007-4-24

What Are Promotional Products?
Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.
 
Promotional Product Categories
  • Advertising Specialties
    Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.
  • Premiums and Incentives
    Give a useful item with some strings attached (e.g. buy this book and get a free bookmark) and the item becomes a premium. A promotional product is a premium when it is offered as an incentive to produce a specific action.
  • Recognition Awards
    Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.
  • Business Gifts
    Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.
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    Structure Of The Industry
    Two main business categories make up the promotional products industry:

  • Suppliers make up the production end of the industry. They are firms that manufacture, import, convert, imprint, or otherwise process the wearables, writing instruments, recognition awards, business gifts, and other items offered for sale through the promotional products distributor.
  • Distributors develop ideas for the use of promotional products as an advertising medium, buy such items from suppliers and offer a variety of value-added services to the promotion buyer/client, including unique product ideas, creative distribution solutions and insight on the different imprinting methods, just to name a few.

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    Company:Bestar Gifts Co.,Ltd                   
    Tel: 86 20 32356519 33651719   Fax: 86 20 32230965   
    Web:http://www.bestar-gift.com    E-mail: sales@bestar-gift.com
    ADD：Room503, Block10,Ziluolan Street,Cannes Garden, Dongpu Road, Central Guangyuan Thruway, Guangzhou, China(510663)
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    All China Federation of Industry & Commerce Gifts Member
    Key Words:Bestar Gifts Co.,Ltd-China Promotional Gifts，Promotions Supplier, Promotions,Advertising Product, Corporate Gifts,Business Gifts,Executive Gifts,Crafts Gifts, Clock, Souvenirs,Premiums,Stationery, Writing Instrument, Electrical Gifts,Home Appliance, Promotions Wholesale.Advertising Cup,Desk Accessories,Computer Accessoies,Customized Logo Products,3D Cup,Puzzle Mug, Calculator, Radio, Watch, Plastic Watch, Liquid Products,Promotional Pen, Liquid Pen, Flash Products.PVC Products, Bags, Cases, Keytrain, Phone String, Mobile Phone Cleaner,Drinkware, Sand Timer, Toys, Electrical Toys etc.
    ICP No. :05138329

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